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Advertising vs. SaaS Revenue: What Business Are You In?
After reading through some of the RMG Networks numbers, assessments and analysis, it’s interesting to see where the bulk of the company’s revenue is generated and compare it to our own experience....
View ArticleOvercoming Digital Consumer Burnout
Before I dive in, please take some time to watch TED video below, courtesy of Psychologist Barry Schwartz: There are a couple of key points from this discussion that relate directly to the world of...
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How Digital Sign and Kiosk Technology Are Contributing to Automation &...
A recent article on cnet reminded me of an experience I had from back in 2002. I was at CiCi’s pizza in Pensacola, Florida with a group of friends. For those of you not familiar with CiCi’s, it’s a...
View ArticleWhen Your Content Becomes Your Greatest Expense
Software for digital signage has been free and open source for quite a long time. I’m a believer that (almost) all software will eventually become commoditized thanks to consumer price sensitivity....
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Breaking the Network Size Threshold
In business, the bigger you are, the easier it is to get what you want. It’s true for just about everything, including this market. The more revenue, connected players and overall market penetration...
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Why Too Many Digital Signage Networks Fail — And What to Do About it
The difference between success and failure in nearly anything is measured in that small incremental increase on the margin. The marginal difference is what often separates the brilliant scholar and the...
View ArticleWhy The Ancillary and Non-Sexy in Digital Signage Deserve More Attention
Investors simply love cash-on-cash recurring revenue. Virtual products with no need to ship, install or provide long-term, meaningful support for–that’s the ideal business model. This is one of the...
View Article5 Foolproof Ways to Improve Customer Service…and Make Your Life Easy
There’s a lot to think about when operating a business. And even many solo-preneurs know what it’s like to wear multiple hats. But there is a way to keep up with the daily tasks of running a business...
View ArticleThe Buyer Journey into the Cloud
In today’s busy and competitive world, the buyer journey is becoming longer, more intricate, and more complex. Sales and marketing teams spend a great deal of time trying to hone in on their target...
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Software and a Strategy: The Top Secrets to Becoming a Marketing Automation...
Marketing automation is about streamlining marketing. In a business universe that is now focused on driving performance and seeing results, marketing must be, well, automated. But in addition to...
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